Qualified Expertise

The right people at the right time.

A consultant, is a consultant, is a consultant.  At least that’s how most people view it.  But for those with experience and discriminating standards, you know that in every business, there are exceptions to any rule.  We like to feel we are that exception.  And if you wish to speak to our clients and partners, they will tell you first hand how we attack a challenge.  In addition, we cover the gambit when it comes to our collective experience.

• Marketing & Branding

• Corporate Restructuring

• Interim Management Solutions

• Growth Planning

• Corporate Roll Ups

• Creating Key Partnerships

Gordon Whitener | Founder, Chairman & CEO

Gordon Whitener

Founder, Chairman & CEO

Gordon Whitener built his executive career on a unique ability to construct highly successful teams and inspire results-driven leadership. Now, Gordon taps into his extensive network of resources and executive skills to help position companies for growth. Gordon brings 30 years of sports media marketing experience and a proven track record in constructing highly successful teams and inspiring result-driven leadership.

Gordon served as the chairman and CEO of SportsMyx Holdings, LLC (SportsMyx), which owned Action Sports Media until late 2009. Before that, he was president and CEO of Host Communications, one of the nation’s leading providers of affinity, multimedia, promotional and event management services to universities, athletic conferences, associations and corporations. He also served as president and CEO of Interface Americas, the global leader in commercial carpet manufacturing.

Brett Thomason | Principal and COO

Brett Thomason

Principal & COO

Brett Thomason is the principal and chief operating officer for The Whitener Company, co-founder and principal for Whitener Entertainment Group, the chief operating officer for MANDT VR, and the President of Brands2Fans.  Brett began his career at Cydcor, where he established and managed one of the nation’s leading business and residential sales and marketing teams for Fortune 500 companies. He has also founded multiple ventures including First Step Advertising, which spearheaded online menu, ordering, and delivery services, and Pioneer Social, which leveraged social media development to increase companies’ profitability.

In 2012, Brett founded Thomason Consulting and Thomason Acquisition & Investment. He also co-founded Tennessee Innovative, a consulting venture firm specializing in identifying proprietary IP from Oak Ridge National Labs and other national labs in the United States. While managing these entities, Brett served on an elite sales team at Lakewood Capital Group, where he was a repeat member of the Multi-Million Dollar Sales Club from 2011-2015.

In 2016, Brett was an executive producer on the feature film “Dog Years,” starring Burt Reynolds, which has been accepted at the 2017 Tribeca Film Festival.


Lawton Logan | Principal and CRO

Lawton Logan

Principal & CRO

Lawton Logan is a Principal and Chief Revenue Officer for The Whitener Company, responsible for aligning and optimizing the company, while overseeing revenue generation processes. Before joining The Whitener Company, Lawton was the chief revenue and marketing officer of Silver Chalice, a digital sports media company incubated out of the Chicago White Sox organization. Prior to Silver Chalice, Lawton held the position of senior vice president, U.S. business development, for IMG. He was responsible for development activities across IMG’s businesses in North America including: fashion, tennis, golf, talent and media, as well as all sponsorship sales, marketing and strategic partnerships for IMG College.  Before joining IMG, Lawton worked at Triple Crown Media/Host Communications where he was an officer of the company, and instrumental in the turnaround of the business and eventual sale to IMG Worldwide. Before Host Communications, Lawton had a successful career at WSB Sports Marketing, a division of Cox Broadcasting in Atlanta, where he developed and sold sports marketing programs and promotional extensions for the radio broadcasts of the University of Georgia, Atlanta Braves and Atlanta Hawks.

Larry Jones | VP of Business Development

Larry Jones

VP of Business Development

Larry Jones is a 15+ year entertainment and sports veteran with experience across sales, marketing.  His focus is helping brands achieve their objectives across emerging entertainment spaces and technologies. He has led sales efforts across the Atlanta Hawks, Atlanta Thrashers, Live Nation and WME | IMG.

© 2019 The Whitener Company